Ways that media products are distributed to audiences within a media area which you have studied. - Draft

I have done some research into how media products are distributed to audiences and this is a draft for the practice exam question.



The media products we have studied are Grazia and Take a Break. Grazia is a fashion magazine aimed at upper-middle class women aged between 20 and 45 years old. However, Take a Break is a real life magazine aimed at lower-middle class women aged between 25 and 55 years old. The difference in the target audience between the two magazines means that they are distributed differently to fit the lifestyle of the buyers.

Grazia magazine is very reliant on stories that are up to date and current such as, the magazine must keep up to the date with the current trends of shops like Oasis, whereas Take a Break is not as reliant on the latest stories and can feature older stories such as, someone who lost weight a few years ago.

The two magazines, Grazia and Take a Break advertise themselves using many different types of technology. They widely use the internet, by posting different adverts on the internet for their magazine and also, with their websites, which are created for the purpose of attracting new consumers. The magazines use twitter and Facebook as well to advertise themselves.

These different magazines are distributed by following the distribution chain. The magazine will begin at the magazine publisher and then will be sent to the distributor where it will be separated, sent to different wholesalers and then distributed to different shops where it will be sold to consumers.

The institution Bauer Media is Europe’s largest privately owned publishing group. Bauer Media owns the two magazines, Grazia and Take a Break and it publishes the magazines for consumers to buy.

 

In order to write about the ways in which Grazia and Take a Break are distributed to audiences, I researched an issue of Take a Break magazine and selected the key things within the magazine.

·         Stories – disturbing/sad/depressing.

·         ‘womb tremblers’ (children).

·         Real life stories – no celebrities.

·         Puzzles.

·         Adverts – some fashion (Primark, Newlook, Peacocks) – But also, Food, Nappies, Essentials.

·         Audience – C1, C2 women (25-55 years old) with children.