- Adverts - The magazine advertises lots of high end products, such as, perfumes, designer clothes, shoes, jewellery etc.. That women who read the magazine would consider buying.
Benefits for Magazine:
- Increased readership/circulation and brand loyalty:
It is argued that web-readers will become magazine
readers and vice versa:
“Consumers who use a media brand on more
than one platform spend more time with that brand, and have a deeper connection
with it…”
- Increased advertising revenue:
“Media brands which extend onto several
platforms – such as magazines, online, mobiles, radio… - work even harder for
the advertiser than brands which are on only one platform”
- Increased Innovation:
“Successful organisations will be the ones
who can offer rich media content such as video and podcasts as well as more
traditional content (i.e. editorial)”
Benefits for the readers:
- Regular emails – up to the minute, topical. Part of an ‘exclusive club’; “access to personal networks of trust”
-
Free, instant, can be accessed while at work and
while multi-tasking.
- “Provides a source of guidance and status”
- Greater interactivity – Can choose what to look
at.
- “People need trusted influences to guide them through the mass of information (on the web)”
No comments:
Post a Comment