Grazia - Documentary

We watched a documentary in class about Grazia Magaine and how the people who work for the magazine, find their stories and create the magazine every week. We had to address these particular questions:

 

·         How do the writers reflect the Grazia readers?

·         Where do they find their stories?

 

·         How does the fashion show attract Grazia readers?

 

·         Why is it also unrealistic for Grazia readers?

 

·         What challenges/problems face Grazia in making the magazine? – Find and record specific examples.

 

From watching the documentary, I bullet pointed key things that I noticed whilst watching it.

·         42 people work at Grazia and they produce 100 pages a week.

 

·         They say that “looking good is a must”.

 

·         Grazia are advertising aspirational catwalk clothing.

 

·         Grazia have a professional relationship with Armani and they report on his collections and shows.

 

·         Competitors – Vogue, Elle and Marie Claire.

 

·         Grazia get tip offs from people on the streets and also by people who Grazia have a professional relationship with. They can also buy exclusive stories from people who can verify the story. – Network of people all around the world.

 

·         The Grazia readers like to read reports about high end fashion shows, showing designer brands and haute couture. They like this as it provides them with aspirational clothing ideas.

 

·         Grazia struggle to get enough stories to publish every week in the magazine.

 

·         Only 300 women buy haute couture around the world every year. Each garment sells for about £1,000 000.

 

·         Perfume and accessories are sold as part of the high end brands to appeal to women who will be able to afford the less expensive items.

 

·         Grazia struggle to get the exclusive from designers. – They have to compete with other magazines, to get the story first.